The evolving healthcare landscape demands new approaches to developing, integrating, and communicating evidence to diverse stakeholders. This track focuses on innovative methodologies, tools, and strategies for evidence generation and dissemination—across clinical, economic, and patient-centered domains. This track invites proposals addressing topics such as:
- Collaboration across medical affairs, HEOR, and key functions in evidence generation & communication strategies
- Advancing capabilities in value communication & evidence generation
- Capability-building in evidence generation & communication for access excellence
- Innovations in real-world evidence (RWE) and hybrid trial designs
- Use of digital health data, wearables, and patient-reported outcomes in evidence generation
- Case studies of innovative HEOR or access models in action